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Beauty Industry

Anisa Launches Consumer Brand

The company announces its new consumer brand, adesign, and releases limited edition precious elements collection.

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By: Jamie Matusow

Editor-in-Chief

Anisa International Inc., global designer and manufacturer of makeup artistry tools, announced the consumer launch of its innovation incubator brand, adesign. With the debut of Precious Elements, a limited edition collection featuring brushes infused with 24k gold and sterling silver, adesign gives consumers access to inventive, professional quality beauty tools and accessories. Established in 2006 by makeup artists for makeup artists, adesign has served as the launch pad for some of the beauty industry’s most unique product concepts.

“The Precious Elements Collection is an industry breakthrough, combining advanced technology, professional quality and true luxury style. Its debut is the perfect way to celebrate adesign’s consumer launch,” said Anisa Telwar, founder and president of Anisa International, Inc.

The Precious Elements collection, which retails online for $55 plus shipping, includes a designer carrying case and features three brushes including a powder brush, an angled cheek brush and a flat foundation brush. Shana King, beauty director of adesign and co-creator of the collection recommends using the set with liquid, baked and pressed products.

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